Sega brand

Sega Corporation (japanese: セガ株式会社 Sega kabushiki-gaisha) is a Japanese company that produces video games and (until 2001) hardware for them. Sega's main office is located in the Shinagawa special district of Tokyo. The Sega of America branch is located in Irvine (California), where they distribute games and slot machines in North America. The Sega Europe office is located in Brentford (a suburb of London), Sega Publishing Korea is in Seoul.

Sega was founded on June 3, 1960 by American businessmen Martin Bromley and Richard Stewart under the name Nihon Goraku Bussan. Shortly thereafter, the company acquired the assets of its predecessor, Service Games of Japan. Five years later, after acquiring arcade game importer Rosen Enterprises, it became Sega Enterprises, Ltd.. Sega developed its first arcade game, Periscope, in 1966. In 1969, Sega was sold to Gulf and Western Industries. Following a decline in the arcade business in the early 1980s, Sega began developing video game consoles, starting with the SG-1000 and the Master System, but had to contend with competitors such as the Nintendo Entertainment System. In 1984, Sega executives David Rosen and Hayao Nakayama led a management buyout of the company with financial support from CSK Corporation.

In 1988, Sega released its next gaming system, the Sega Mega Drive. The Mega Drive struggled to compete in Japan, but found success overseas with the release of Sonic the Hedgehog in 1991 and briefly beat out its main U.S. competitor, the Super Nintendo Entertainment System. Later in the decade, Sega suffered several commercial failures such as the 32X, Saturn and Dreamcast. In 2001, Sega ceased producing game systems to become a third-party developer and publisher, and was acquired by Sammy Corporation in 2004. In the years since the acquisition, Sega has become more profitable. Sega Holdings Co. Ltd. was created in 2015, then Sega Corporation was renamed Sega Games Co., Ltd., and its arcade, entertainment and toys divisions were spun off into other companies. In 2020, Sega Games and Sega Interactive were merged and renamed back to Sega Corporation.